DATE: Jan. 2015  CLIENT:  Fonterra/New World Supermarkets  SKILLS: Art Direction – Graphic Design – Illustration

I was asked to come up with concepts for a promotion directed at mothers and everyday female supermarket shoppers. The final prize was a shopping spree and trip to Melbourne, Australia.

The project went through some changes, changing the costumer and prizes and unfortunately, for budgeting reason, the client ended up pulling off the project. But they were really happy with the concept (‘sex and the city’ type movie poster) created to catch the attention and communicate this promotion.

Original Concept


Chosen Concept
Digitalized first draft