DATE: Oct. 2015  CLIENT:  Huggies New Zealand  SKILLS: Graphic Design 


As part of the new Huggies Hug-a-Towel promotion, BTL agency was asked to create 3 adorable hooded towel designs to collect. Which resulted in three New Zealand favourites, a Kiwi, a Kakapo and a Lamb.

I was involved in the process by creating finished art for the final logo and all POS [point of sale] elements, which included A3 and A4 posters, shelf strips and aisle ends, adjuncts and different sized shelf tickets for supermarkets.