AXN Packaging (Personal Project)
DATE: Jul. 2012 CLIENT: University Project SKILLS: Art Direction – Graphic Design – Photography – Illustration Social posters, editorial elements and T-shirt design regarding the illegal adoption of babies by armed forces during the Argentinian dictatorship. The final design was created combining a collage technique with digital manipulation to include photographs of the most infamous characters of […]
San Lorenzo Club Campaign
DATE: May. 2012 CLIENT: University Project SKILLS: Art Direction – Graphic Design AXN is an international television channel for SONY PICTURES TELEVISION whose tagline is “Where excitement lives.” As part of an experimental packaging class at university, this pack was imagined as if the channel itself was a product containing “Adrenaline.” This project was co-created with fellow colleague Carolina Bello.
DATE: Nov. 2012 CLIENT: CASLA Football Club SKILLS: Art Direction – Graphic Design – Illustration San Lorenzo Football Club in Argentina created a marketing and social media campaign showcasing famous Argentinian (and international) personalities who are fans of the club. The campaign was created as a promotional campaign since at the time the football club was in […]
Fonterra Foodservice Catalogues
DATE: Jul. 2014 CLIENT: Anchor Milk NZ SKILLS: Graphic Design For the launch of the new Ancho Uno yogurt for kids we were asked to create a series of POS elements and trade presenters, using the main character and brand elements.
Fonterra Education Series
DATE: Oct. 2014 CLIENT: Fonterra Foodservice Division SKILLS: Art Direction – Graphic Design After being approached by Fonterra to redesign their catalogues, I was asked to overview the new look and feel of set booklets and create final art for their main Foodservice Catalogue. With the same look and feel we later design it’s Route and Export […]
Fonterra Fabulous February (Concept)
DATE: Nov. 2014 CLIENT: Fonterra Foodservice Division SKILLS: Art Direction – Graphic Design After BTL Agency was approached by Fonterra to create a new Education Series of booklets, I was asked to overview the whole project, given the client was happy with the ideas I had proposed. For this we created two different booklets to educate different food establishments about […]
Huggies Coupon Booklets
DATE: Jan. 2015 CLIENT: Fonterra/New World Supermarkets SKILLS: Art Direction – Graphic Design – Illustration I was asked to come up with concepts for a promotion directed at mothers and everyday female supermarket shoppers. The final prize was a shopping spree and trip to Melbourne, Australia. The project went through some changes, changing the costumer and prizes […]
Kleenex Sneezing Season
DATE: Feb. 2015 CLIENT: Huggies NZ SKILLS: Graphic Design BTL agency was approached by Huggies to re vamp their outdated coupon booklets that work as guides for newborns and toddlers. I was involved in the project by creating final art of these editorial pieces and taking some creative liberties that ended up in the final look and […]
Jack Daniel’s Birthday (Concept/Pitch)
DATE: Apr. 2015 CLIENT: General Mills SKILLS: Graphic Design Range of point of sale and display stand to promote a new range of Kleenex Tissues.
DATE: Aug. 2015 CLIENT: Jack Daniels New Zealand SKILLS: Graphic Design Series of concepts/posters pitched to Jack Daniel’s for their September Birthday Campaign. Even though the whole project was given to another agency, the client decided to use some of the artwork for another promotion.