ASCAIB Web redesign


DATE: Feb. 2018  CLIENT: ASCAIB (Asociacion de Cocineros Afincados en las Islas Baleares)  SKILLS: Art Direction – Graphic/Web Design WEB: www.ascaib.com 


After working as a freelance content creator and social media manager for ASCAIB (Asociacion de Cocineros Afincados en las Islas Baleares) in Spain, I was approached by it’s president to conceptualise a new look for the association and its website.

Instead of maintaining the previous, ‘corporate’ look, we decided to go with a complete redesign that would fit the association’s spirit and would serve as a place where the members would be able to find news and events from the culinary world as well as recipes, photos, an active calendar and would be able to find other members with the same interests.

This new redesign was welcomed with an incredible support from the ASCAIB’s community as we, in a month, were able to increase since, it’s average 200-300 views per month to an average of 900 – 1500 views per month.

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