San Lorenzo Club Campaign

DATE: Nov. 2012  CLIENT:  CASLA Football Club  SKILLS: Art Direction – Graphic Design – Illustration

San Lorenzo Football Club in Argentina created a marketing and social media campaign showcasing famous Argentinian (and international) personalities who are fans of the club.

The campaign was created as a promotional campaign since at the time the football club was in court trying to buy back their old football field and it used part of the lyrics from the Argentinian band ‘Soda Stereo’ as it’s slogan and the image of a raven to refer to the club’s fans who are known as ‘Cuervos’ (ravens).