UMI Mallorca

DATE: April. 2018  CLIENT: UMI Mallorca  SKILLS: Art Direction – Graphic/Web Design WEB: www.umimallorca.com  I was approached by chef Matias n. Provvidenti to help with the opening of a new Poke and Asian-fusion restaurant in the Balearic Islands. This project ranged from branding to web design and the creation of marketing pieces.      

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ASCAIB Web redesign

DATE: Feb. 2018  CLIENT: ASCAIB (Asociacion de Cocineros Afincados en las Islas Baleares)  SKILLS: Art Direction – Graphic/Web Design WEB: www.ascaib.com  After working as a freelance content creator and social media manager for ASCAIB (Asociacion de Cocineros Afincados en las Islas Baleares) in Spain, I was approached by it’s president to conceptualise a new look for the association and its website. […]

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NGO Campaign

DATE: Jul. 2012  CLIENT:  University Project  SKILLS: Art Direction – Graphic Design – Photography – Illustration Social posters, editorial elements and T-shirt design regarding the illegal adoption of babies by armed forces during the Argentinian dictatorship. The final design was created combining a collage technique with digital manipulation to include photographs of the most infamous characters of […]

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Ingenium Toys

DATE: Apr. 2012  CLIENT:  Ingenium Toy Store  SKILLS: Art Direction – Illustration The following characters’ design and illustrations were created for an artisan children’s line of backpacks, notebooks, pencil cases and art supplies. Eventually they were used for this brand website and as part of children educational online games.  

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AXN Packaging (Personal Project)

DATE: May. 2012  CLIENT:  University Project  SKILLS: Art Direction – Graphic Design AXN is an international television channel for SONY PICTURES TELEVISION whose tagline is “Where excitement lives.” As part of an experimental packaging class at university, this pack was imagined as if the channel itself was a product containing “Adrenaline.” This project was co-created with fellow colleague Carolina Bello.

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San Lorenzo Club Campaign

DATE: Nov. 2012  CLIENT:  CASLA Football Club  SKILLS: Art Direction – Graphic Design – Illustration San Lorenzo Football Club in Argentina created a marketing and social media campaign showcasing famous Argentinian (and international) personalities who are fans of the club. The campaign was created as a promotional campaign since at the time the football club was in […]

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Fonterra Foodservice Catalogues

DATE: Oct. 2014  CLIENT:  Fonterra Foodservice Division  SKILLS: Art Direction – Graphic Design  After being approached by Fonterra to redesign their catalogues, I was asked to overview the new look and feel of set booklets and create final art for their main Foodservice Catalogue. With the same look and feel we later design it’s Route and Export […]

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Fonterra Education Series

DATE: Nov. 2014  CLIENT: Fonterra Foodservice Division  SKILLS: Art Direction – Graphic Design  After BTL Agency was approached by Fonterra to create a new Education Series of booklets, I was asked to overview the whole project, given the client was happy with the ideas I had proposed. For this we created two different booklets to educate different food establishments about […]

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Fonterra Fabulous February (Concept)

DATE: Jan. 2015  CLIENT:  Fonterra/New World Supermarkets  SKILLS: Art Direction – Graphic Design – Illustration I was asked to come up with concepts for a promotion directed at mothers and everyday female supermarket shoppers. The final prize was a shopping spree and trip to Melbourne, Australia. The project went through some changes, changing the costumer and prizes […]

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Illustrated menu

DATE: Jul. 2012  CLIENT:  Personal Project  SKILLS: Art Direction –  Illustration Illustrated hand-drawn menu design for a ‘literary’ themed dinner party. The final menu was created black marker over Kraft paper and it’s final size was 1200mm x 600mm.

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