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UMI Mallorca
DATE: April. 2018 CLIENT: UMI Mallorca SKILLS: Art Direction – Graphic/Web Design WEB: www.umimallorca.com I was approached by chef Matias n. Provvidenti to help with the opening of a new Poke and Asian-fusion restaurant in the Balearic Islands. This project ranged from branding to web design and the creation of marketing pieces.
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ASCAIB Web redesign
DATE: Feb. 2018 CLIENT: ASCAIB (Asociacion de Cocineros Afincados en las Islas Baleares) SKILLS: Art Direction – Graphic/Web Design WEB: www.ascaib.com After working as a freelance content creator and social media manager for ASCAIB (Asociacion de Cocineros Afincados en las Islas Baleares) in Spain, I was approached by it’s president to conceptualise a new look for the association and its website. Instead of maintaining the previous, ‘corporate’ look, we decided to go with a complete redesign that would fit the association’s spirit and would serve as a place where the members would be able to find news and events from the culinary world as well as recipes, photos, an active calendar and would be able to…
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NGO Campaign
DATE: Jul. 2012 CLIENT: University Project SKILLS: Art Direction – Graphic Design – Photography – Illustration Social posters, editorial elements and T-shirt design regarding the illegal adoption of babies by armed forces during the Argentinian dictatorship. The final design was created combining a collage technique with digital manipulation to include photographs of the most infamous characters of the Argentinian dictatorship. This project won the “Arqadia Young Designer award 2012” and was exposed in Buenos Aires at the “Museum of Architecture and Design” (MARQ) and the “Metropolitan Design Center” (CMD)
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Ingenium Toys
DATE: Apr. 2012 CLIENT: Ingenium Toy Store SKILLS: Art Direction – Illustration The following characters’ design and illustrations were created for an artisan children’s line of backpacks, notebooks, pencil cases and art supplies. Eventually they were used for this brand website and as part of children educational online games.
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AXN Packaging (Personal Project)
DATE: May. 2012 CLIENT: University Project SKILLS: Art Direction – Graphic Design AXN is an international television channel for SONY PICTURES TELEVISION whose tagline is “Where excitement lives.” As part of an experimental packaging class at university, this pack was imagined as if the channel itself was a product containing “Adrenaline.” This project was co-created with fellow colleague Carolina Bello.
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San Lorenzo Club Campaign
DATE: Nov. 2012 CLIENT: CASLA Football Club SKILLS: Art Direction – Graphic Design – Illustration San Lorenzo Football Club in Argentina created a marketing and social media campaign showcasing famous Argentinian (and international) personalities who are fans of the club. The campaign was created as a promotional campaign since at the time the football club was in court trying to buy back their old football field and it used part of the lyrics from the Argentinian band ‘Soda Stereo’ as it’s slogan and the image of a raven to refer to the club’s fans who are known as ‘Cuervos’ (ravens).
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Anchor UNO
DATE: Jul. 2014 CLIENT: Anchor Milk NZ SKILLS: Graphic Design For the launch of the new Ancho Uno yogurt for kids we were asked to create a series of POS elements and trade presenters, using the main character and brand elements.
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Fonterra Foodservice Catalogues
DATE: Oct. 2014 CLIENT: Fonterra Foodservice Division SKILLS: Art Direction – Graphic Design After being approached by Fonterra to redesign their catalogues, I was asked to overview the new look and feel of set booklets and create final art for their main Foodservice Catalogue. With the same look and feel we later design it’s Route and Export version and an online french version of the later.
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Fonterra Education Series
DATE: Nov. 2014 CLIENT: Fonterra Foodservice Division SKILLS: Art Direction – Graphic Design After BTL Agency was approached by Fonterra to create a new Education Series of booklets, I was asked to overview the whole project, given the client was happy with the ideas I had proposed. For this we created two different booklets to educate different food establishments about ways of using and treating cheese. One to be delivered to high end restaurants and chefs, to encourage new ways of incorporating speciality cheeses into dishes and a second one to be delivered to mid range eateries and dinners with a range of burgers and sandwiches recipes. I was also asked to work with a…
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Fonterra Fabulous February (Concept)
DATE: Jan. 2015 CLIENT: Fonterra/New World Supermarkets SKILLS: Art Direction – Graphic Design – Illustration I was asked to come up with concepts for a promotion directed at mothers and everyday female supermarket shoppers. The final prize was a shopping spree and trip to Melbourne, Australia. The project went through some changes, changing the costumer and prizes and unfortunately, for budgeting reason, the client ended up pulling off the project. But they were really happy with the concept (‘sex and the city’ type movie poster) created to catch the attention and communicate this promotion.
